Pinterest isn’t quite as ubiquitous as Facebook or Twitter, but it’s still a crucial platform for digital marketing in a variety of fields. With more than 300 million active users, Pinterest is an incredible resource for companies that are looking for ways to connect with new leads.
In this article, we’ll cover some of the basics of Pinterest marketing and how you can turn the channel into a consistent source of sales. Make sure to check out our website for more information if you’re interested in working with a Pinterest ads agency.
Who Uses Pinterest?
While Pinterest has a surprisingly diverse audience, its core demographic is women who are in or close to the 25-34 age range. With that in mind, it’s most commonly used for marketing purposes by companies that sell to that audience.
On the other hand, it’s easy to underestimate Pinterest’s reach in other demographics, and it can be a powerful tool for businesses in other fields who will face much less competition. More than two-thirds of Pinterest users use the channel to make purchasing decisions, making it a rich source of leads who are ready to buy.
Pinterest offers paid marketing opportunities, but it also gives companies a platform to build an organic audience and naturally drive leads to their products.
Like on any other social media channel, you won’t create a strong Pinterest presence overnight—it takes time and consistency to develop your profile and generate more organic leads. Even just posting a few pins a day will help you attract and retain followers while moving new leads through the sales cycle. While some of your content should focus on sales, it’s just as important to engage with your audience by crafting valuable content they can’t find anywhere else
Paying for Clicks and Conversions
If you’re serious about selling through Pinterest, you should consider investing in paid ads to connect with even more users. If you pin a product image to your Pinterest profile, for example, you can get it in front of a new audience and make it easy for those users to click through to your site to complete the purchase.
Pinterest also offers powerful features for targeting particular keywords that are relevant to your brand or products. When targeting keywords, make sure to include them in the description and title of each pin for additional exposure. Of course, overstuffing keywords will only backfire and make it harder to reach your target audience.
Social media marketers usually focus on platforms like Facebook, Instagram, and Twitter, but Pinterest comes with a massive user base and a far less competitive marketing environment. A combination of organic and paid tactics will help you grow your audience and generate more traffic, subscriptions, and sales on Pinterest.