Search Engine Optimization or SEO is something all marketing professionals are very familiar with. Every business has an online presence where they can connect with their customers organically without having to use a means of communication like buying advertisement slots on tv. With so many websites and apps, it can be quite a challenge to get exposure for your brand. To overcome this obstacle, many businesses tend to employ certain SEO marketing strategies so that their websites show up more often on search engine results.
How To Employ SEO Marketing Strategies?
According to a study conducted by Forbes, 75% of internet users don’t bother to scroll past the first page on any search engine. Not only this, but the first three search results have been proven to get 60% of all traffic from any web search. Due to this, all companies are fighting tooth and nail for those top three spots. Many online businesses pay a reputable SEO Service Company for their services to ensure the best results. Despite all this, there are certain steps you can take to make sure SEO marketing strategy is top-tier:
- Research your niche and competitors.
- Study the first page of Google search results relevant to your brand.
- Build up a list of keywords that are relevant to your niche, service, and/or products.
- Make something different from what is already out there. Focus on what the users might be searching for or interested in.
- Add a hook.
- Execute on-page SEO optimization and search intent optimization.
- Make sure your content looks eye-catching and aesthetically pleasing but not too try-hard.
- Slowly build up links to your social media pages.
- Update your content regularly and always strive for improvement.
Types Of SEO Content
There are three types of SEO content:
On-Page SEO Content
This is the type of content that is found on your website. The strategy to employ this type of SEO content is functionalized for the optimization of an individual page on your website. This includes keyword research, content creation, and keyword optimization.
Technical SEO Content
This type of content is essentially the non-content-related elements of your website. The strategy to employ this type of SEO content is functionalized for the improvement of the backend structure and foundation of your website. This includes indexing, site speed, mobile-friendliness, site architecture, structured data, and security.
Off-Site SEO Content
This is the type of content that builds up and strengthens the relationship between your websites and other websites. The strategy to employ this type of SEO content is functionalized for building up the reputation and authority of your website. It includes high-quality backlinks in your content.
An amalgamation of all three types of SEO content is how you can make your website successful.
SEO Marketing Strategies For Success in 2021
Here are six strategies you can employ for successful SEO marketing in 2021:
1. Improve Your User Experience
User experience is the most integral part of a successful website. If your user experience is not smooth then it would not matter whether or not your website shows high on search results. Due to there being so much competition, users would not stick around if your website does not have good usability across all pages. Better user experience has also been known to reduce bounce rates which is always given precedence in search engine results over websites with more bounce rates.
2. Voice Search Optimization
Voice search optimization is key to scoring high on search engines, especially with so many people using voice-activated AIs and speakers in their daily lives. Although voice search optimization is only taken from snippets, you can execute optimization with the help of long-tail keywords and structured data.
3. Always Design for Mobile First
According to a recent survey conducted from January 2020 to January 2021 by Global Stat, 55.68% of internet users are surfing the internet using mobiles, 41.45% using desktops, and 2.9% using tablets. Therefore, Google has announced in March of 2020 that a mobile-first strategy should always be used for SEO content. An SEO Service from a reputable company equipped with a team of SEO experts comes in handy in this case.
4. Focus On Hitting All The Topic Clusters
Many people tend to focus on hitting all the important keywords and forget about the topic clusters that can be essential to driving traffic towards your website. Therefore, prioritize the use of relevant topic clusters within your content instead of just keywords that might be a hit and miss.
5. Long-Form Content
Long-form content is the focus of many SEO writers as more and more businesses are going online. Higher word count means more backlinks for the translation to better rankings and more traffic. However, certain topics do not bode well with long-form content but those are far and few in between. For such topics, the best thing to do is to satisfy the search intent of your website’s visitors.
6. Backlink Portfolio
Diversity in your backlink portfolio is equally important to SEO content as the selection of appropriate keywords. Many businesses tend to stick to topics that are relevant to their services or products, however, it is necessary to have variety so that the visitors can have the option of visiting other pages on your website as well.
7. Target Local Searchers
According to recent studies conducted by both Nectafy and Hubspot, 46% of all searches in a day are looking for local information and 88% of users that search for local businesses either call or visit the business within the next 24 hours. Hence, it is essential for businesses to target searchers on a local level with the help of landing pages and listings. This especially includes local shops, opening hours, business numbers, and business addresses.
All in all, SEO marketing can be quite a handful for both beginners as well as experts due to the market being in constant evolution. Although these strategies are sure to give you success, be sure to measure the SEO performance regularly and adapt to how it is performing.