SEO & Digital Marketing Tips

Digital Marketing

Should You Spend Your Money on SEO or PPC?

SEO (search engine optimization) and PPC (pay-per-click advertising) both have their place within the world of online marketing. Indeed, these are often used in synergy by businesses that wish to increase their exposure while addressing the needs of their clients. However, marketing budgets are often limited. This has led some to wonder where it is

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Local SEO

How Core Web Vitals Affect Google’s Algorithm

Imagine yourself as someone looking to buy a new camera online. The moment you land on a website, you expect it to load fast and that you’re able to complete a transaction without hassle.  Yet, the opposite happens. You find yourself waiting for 10 seconds to see some page content. And when you finally do,

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