Drawing new patients is often a struggle for many chiropractors. While referrals from regular clients and medical professionals can be effective in getting the word out about your practice, most people looking for a chiropractor would rather run a quick Google search and pick a practice based on the information and recommendations they find online.
This is where chiropractor SEO comes in.
SEO for Chiropractors
Like every other business venture out there, chiropractors also need a robust SEO and social media marketing strategy to establish their brand and bring in clients. The best SEO practices for chiropractors land your website a spot in the first page of Google’s search engine results page, where more people discover you and learn more about your practice.
Though SEO may sound intimidating, it actually follows a pretty simple concept that focuses on optimizing website pages and content with the goal of ranking higher on Google.
If you think your website could use some more traffic, these SEO tips for chiropractors can give you that much-needed boost.
Create a Website and Optimize It
A website is a must for modern-day businesses. It’s one of the most efficient methods for reaching your target audiences and getting found online by potential clients.
Your website is an extension of your practice – the online representation of your brand. If you want to entice your users and urge them to visit your practice, you need to take lengths in improving your website design and user experience.
Update Your Google My Business Listing
About 80% of users go online to find local information. And one of the best and easiest ways to boost your rankings in local searches is by optimizing your Google My Business (GMB) account.
Listing your business in GMB will put your practice in Google Maps and increase your chance of showing up in local searches for chiropractors. If you want to make it to the coveted Local 3 pack, keep your Google My Business profile updated with new photos, accurate business hours, and a comprehensive list of the chiropractic services you offer.
Make Your Website Mobile-friendly
Google’s mobile-first indexing strategy makes it imperative for businesses to optimize their website for mobile or risk falling behind in search results.
Also, most people nowadays browse the Internet using their mobile devices. If users find your website slow to load and difficult to view and navigate on their smartphones, they’re likely going to leave and go to the next mobile-friendly chiropractic website they find.
Boost Your NAP Listings
Listing your practice in as many online domains and platforms as possible enables you to reach a wider audience base.
Keeping your NAP (name, address, phone number) accurate and consistent across online directories, and social media platforms will re-confirm to Google that the information in your website and Google My Business account is correct. This will promote your website’s authority and improve its probability of getting recommended by Google for relevant searches.
Encourage Online Reviews
Many consumers rely on online reviews to gauge whether or not a business is worth their money and time of day. Similarly, Google also uses reviews to determine if a business deserves to appear in a user’s search.
A good review-generating strategy can build up your social proof and benefit your SEO strategy immensely. Of course, one of the best ways to solicit positive reviews from your clients is by providing them with unparalleled service. But — it wouldn’t hurt you to throw in some incentives to encourage them to post reviews on your website, Google listing, or social media pages.
Consistently Publish Quality Content
The crux of your chiropractor SEO success lies on your consistency in producing relevant, well-optimized content. Add a blog page to your website and publish high-quality blog posts around particular keywords. You can also write guest posts for authoritative sites that link back to your own blog or web page.
Websites that don’t update their content regularly tend to get pushed down the SERP engine rankings. Slowly but surely, consistency is the key to the top.
Work With An SEO Expert
SEO does not yield results overnight. You’ll need to put in the time and learn how to apply these to your website to make them work in your favor.
If most of these are Greek to you and you don’t know where or how to start, hiring an SEO specialist should be a step in the right direction.
About the Author
Anthony Vought is the Content Marketer of Digital Chiropractic Marketing, a team of expert web designers and digital marketing strategists who help chiropractors boost their practice’s digital presence. He makes the most of his free time reading graphic novels and going for trail hikes with his colleagues and friends.