SEO & Digital Marketing Tips

Managing Brand Reputation and Responding to Criticism

In the internet age, managing your brand’s reputation is a requirement for finding long-term success. Any misstep you make will become well documented and you might find yourself losing potential customers if you don’t actively respond to any criticism your pre-existing client base might hurl at you.   Reputation Management Tips Monitor online reviews Take

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Digital Marketing Services
Digital Marketing

A Guide to Digital Marketing

With consumers spending more time online than ever, digital marketing is an essential marketing tool for all businesses. In this guide, we’ll explore some effective strategies to help your business reap the rewards.   Digital marketing is an umbrella term, which covers an array of online marketing techniques that are designed to reach new customers,

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Google My Business

Rank higher on Google with Google My Business Listing

Studies show that 46 percent of internet searches in Google are local and 97 percent of searchers use the web to find local businesses. If you haven’t claimed and optimized your Google My Business listing or if your business isn’t one of the top-ranked sites, you’re missing out on business opportunities. Let’s look at how

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Reputation Management Get Online Reviews
Reputation Management

Importance of Online Review Management

Online reputation management is a crucial component of digital marketing. This post describes how your business can benefit from it.   Just in case you weren’t aware of online reputation management’s importance, here are some eye-opening statistics: For every additional star a company receives on Yelp reviews, revenues rise by between 5 and 9 percent

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Mobile Responsive Website Design

As of 2020, 56% of all searches are on mobile devices.   The number of internet users using cell phones and mobile devices has been outnumbering desktop users since 2015. In the Jackson and West Tennessee area, we’re seeing from 50% to as much as 90% mobile traffic on some of our clients’ websites. It’s

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Local SEO

Local SEO for Small Business Owners

Now more than ever, more potential customers are looking for local businesses online and many are searching on mobile devices. Local SEO can help your business stand out. Here are some Local SEO tips to help increase your business search ranking:   Google My Business Start out with local SEO by making sure that your Google

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GMB Limits Features Due to COVID-19

On Friday, March 20, Google announced that there will be limited functionality on Google My Business (GMB) due to COVID-19. During the unprecedented COVID-19 situation, we are taking steps to protect the health of our team members and reduce the need for people to come into our offices. As a result, there may be some

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Tips for Starting a Podcast

There are many benefits to podcasting such as advertising and establishing credibility on a particular subject. Podcasting allows you to speak to people that you wouldn’t otherwise have the opportunity to do so. Podcasting allows you to increase your knowledge and will generate leads for your business. However, podcasting takes a lot of work and

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Website Security – Protect your business website

Steps to keep your business website secure: It’s important to protect your business website. Following are some tips to follow to keep your website safe and secure. Require all administrators to use strong passwords Update plugins, themes, and system files regularly Use two-factor authentication for logging into your website administrator Install a security plugin with

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