Local SEO for Small Business Owners

Now more than ever, more potential customers are looking for local businesses online and many are searching on mobile devices. Local SEO can help your business stand out.

Here are some Local SEO tips to help increase your business search ranking:

Google Business Profile

Start out with local SEO by making sure that your Google Business Profile is set up and accurate. Google Business Profile allows business owners to update their information on Google Search, Google Maps, and Google Plus.  This ensures that your potential customers can find you. Check your business listing here: google.com/business.

Optimize Your Website for Mobile

As of September 2022, approximately 52% of all internet searches in the United States are on mobile devices. Google recommends switching your website over to mobile responsive design. Google has begun experiments with making their index mobile-first. Content should be consistent across desktop and mobile. Google has a handy tool to test to see if your website is mobile-friendly.  If your website is not mobile-friendly, it will have a huge impact on search results in the future.

Content is Vital for SEO

Create content that is relevant to your business and targets potential customers. In-depth content tends to rank higher in search results.  Content marketing takes time and effort but with time you should see results for your local SEO ranking.

Page Speed:

It’s now more important than ever to make sure your website loads quickly. Although it’s always been important that your customers can load your site quickly and easily, now it will impact your search ranking. Google announced that page speed will be used for ranking in their mobile-first index.

If you need help optimizing your website for local SEO, contact Roe Digital and we’ll take a look at your website and make recommendations for optimizing it for search engine ranking.